(4 votes, average: 3.50 out of 5)
With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz)
The campaign was called “Womens Inspiration Day by KOTEX” an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about… Hot or not? Comment below!
Great social media strategy!!!
Yes, hot. Actually, pretty cool. Very well done, IMHO. Kudos.
Hi Aden, hats off to Kotex for an interesting and innovative campaign.
It is however not the world’s 1st Pinterest campaign, airline British Midland International (bmi), one of our clients, got there first earlier this month through the Pinterest Lottery.
This has essentially turned the boards into a game. Each pin corresponds to a destination image and has a number. The idea is you pick six just like in a normal lottery.
We’ve Storifyied it here http://storify.com/therabbitagency/the-bmi-pinterest-lottery
And aviation trade website Simpliflying did a fairly lengthy write-up about it http://simpliflying.com/2012/how-bmi-simpliengaged-customers-with-a-pinterest-visual-lottery/
[...] the article here: KOTEX: The World's First Pinterest Campaign | Digital Buzz Blog This entry is filed under [...]
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[...] eyekay, Digital Buzz Blog, Flowtown infographic, The Huffington Post, Mashable, Mashable infographic,The Next Web, PSFK) [...]
What about BMI’s Pinterest Lottery campaign? http://vobandigital.blog.com/2012/03/12/bmi-launches-pinterest-lottery-campaign/
[...] Und es gibt eine erste Kampagne auf Pinterest von Kotex [...]
[...] page for your brand like EmpowHER , or you are creating full-blown marketing campaigns like Kotex – the stats speak for themselves and warrant marketers to take a closer look at this visually [...]
[...] Venerable brand Kotex has taken a big leap by launching one of the first campaigns on the Pinterest site which resulted in a nearly 100% response. (You can view it here.) [...]
[...] Pinterest Marketing is considered as the first in the world with the name “Women Inspiration Day by KOTEX”. KOTEX has approached 50 women in Israel and surveyed what inspiriting them. Since KOTEX has [...]
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Awesome!!!!
[...] is the way forward. Several brands have lead the with Pinterest digital campaigns. Kotex’s ‘Woman’s Inspiration Day’ campaign featured personalised gifts that were sent out to 50 inspiring women whom they located on [...]