(6 votes, average: 4.50 out of 5)
Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.
Now that is a novel idea. Is this the begining of a technological revolt
Don’t you just need to switch off wifi on your mobile or computer?
mmm
[...] help us tease out similar tensions between the idea and where people interact with it? The recent KitKat campaign which invited people to ‘Take a Break’ in a selection of wifi-free zones is a perfect example [...]
[...] help us tease out similar tensions between the idea and where people interact with it? The recent KitKat campaign which invited people to ‘Take a Break’ in a selection of wifi-free zones is a perfect example [...]
[...] Kit Kat: Free No-WiFi Zone [...]
[...] Kit Kat: Free No-WiFi Zone [...]