Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone.
The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use their smart phone as a racquet to attempt to return a serve from Australia’s Sam Groth. The ‘Game On‘ app is being promoted with a campaign consisting of six ads which deliver six different serves, an online practice court, as well as digital outdoor media and activations. You’ve got to love a mobile app that interacts with your TV. Check it out here!