Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event.
Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality experience for the new KIA Optima that allowed you to explore the car’s features, change colours and turn the headlights lights on and off. The app also crossed over into a number of print executions throughout the event. Created by ExploreEngage.