KFC: Little Money Big Fun Instagram Campaign

Mon, May 18, 2015
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Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version.

It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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