He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down.
It plays off the ridiculous twist that people freak out when Facebook is down, stuck with nothing to do when they can’t check their news feeds or post a photo. So KFC now own that moment, and invite everyone in for a free meal every time a global social platform goes down. Created by the guys at MRM//McCann Romania. Thanks Nir.