Kelloggs: The Special K Tweet Shop

Mon, Oct 1, 2012
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This isn’t the first Tweet Shop, but its probably the second or third ever, and a very cool pop-up style store turning customers social currency into real goods and positive sentiment… Passers by can walk into the store, sample the range of new cereal crisps and then tweet about them to buy a box to take home. It’s a little contrived, but then again, experiences like this will probably generate Tweets and Facebook posts without the mandatory requirement too… I know I would… Thoughts?

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