Nutri-Grain: RFID Projection Mapped Skate Park

Thu, Oct 3, 2013
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Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it.

It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples tricks. Whilst real-time tracking based projection mapping on the skate ramps allowed riders to see their tracks come to life. Congrats to the guys at VML Australia and make sure you check out the other videos.

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