Kellogg Throws Down Instagram Challenges

Sun, Nov 23, 2014
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Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others.

Users select a challenge, record themselves completing it, then throw it down to their friends on Instagram. Check out more here. Created by the guys at VML, in Sydney.

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