Kalles Egg Timer iPhone App

Mon, Jun 13, 2011
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This is a nice idea for an iPhone app from Swedish sandwich spread brand Kalles Kaviar. The concept was designed by digital agency Crispin Porter + Bogusky Europe to assist users when creating a perfect filling for their sandwich to accompany the brand’s caviar spread. The app not only tells you how to boil the perfect egg, it will put together a playlist that, when finished, means your egg is ready. It’s clearly a hit with caviar/egg lovers – the app has already has more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.

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