Blippar’s image recognition based Augmented Reality platform is getting more and more popular around the world, so JWT have teamed up with them to issue staff with Augmented Reality business cards, and here is the demo video to give you a quick taste!
The Blippar image recognition engine reads the graphics on the card and activates the Augmented Reality experience. On this occasion, the experience is pretty simple, with the card playing the agency showreel and providing a link to Google maps. I would have loved it to save contact details into my phone and perhaps flicked through the agency process and key services. What’s great about Blippar is that once you have it, you can activate any Blippar experience. (thanks Kon!)