(5 votes, average: 4.20 out of 5)
How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience.
This offering is a world first for an album launch of this size offering fans around the world an opportunity to hear tracks from his new album and unlock exclusive virtual content and features through Blippar. Bieber fans simply point their smart phone at the ‘Believe’ album cover, or even an ad or poster for the album and the image comes to life, unlocking content including track samples, an opportunity to buy the album directly from iTunes and competitions. Users can even have their photo taken with the virtual star which can then be shared through their social channels. Fans can return each week to blipp for new photos and fresh content. A great move from Blippar to hit a mass market. Download Blippar here. Thanks Alicia!
[...] Digital Buzz Blog» Augmented Reality This entry was posted in Argumented Reality and tagged Argumented Reality by admin. Bookmark [...]
[...] Blippar, which was introduced in the UK in the summer of 2011, is based on image recognition technology, which allows marketers to engage fans with creative that’s a step up from “traditional” QR codes. The only other brands currently using it in the U.S. are Maybelline, which is using Blippar to let consumer try on different nailpolishes, and Justin Bieber, who is using it to launch an album. [...]
[...] Justin Bieber also launched his most recent album using AR technology. The album cover and all related ads and posters offer fans to unlock exclusive virtual content and features, such as having their photo taken with the virtual star. [...]