Johnnie Walker: Interactive Sensorium Box

Mon, Jun 30, 2014
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Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections to instantly reveal the perfect Johnnie Walker blend. This is a pretty cool, high-end, tactile experience for a brand. And I’d expect to see more and more of this sort of work into the future as high-value DM pieces!

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