This Johnnie Walker Ad Is 2015′s Best Spec Ad

Tue, Dec 15, 2015
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It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of the year.

The brothers walk the foggy terrain of Scotland’s Isle of Skye, the childhood home, as a voiceover poetically unwinds their stories and connection. It plays right into a whole “Freedom” play, as they climb large rocky hills and watch over beautiful views to the mountains, before they finally end up in a scrapped farmhouse, drinking Johnnie Walker together, before continuing on to the cliff-edge overlooking the sea. WOW. What an amazing piece of spec work!

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