Comments on: Jimmy Choo Foursquare Treasure Hunt

By: Lovemarks Campus » Blog Archive » Creating a Theatre of Dreams

Lovemarks Campus » Blog Archive » Creating a Theatre of Dreams — Wed, 01 Jun 2011 23:07:46 +0000

[...] products which they may not have originally planned to seek out. Jimmy Choo launched a Foursquare Treasure Hunt (2010) that allowed fans to keep a pair of Jimmy Choo trainers if they could track them down in [...]

By: The Cloud and Compass – Reality Checklist 2010

The Cloud and Compass – Reality Checklist 2010 — Fri, 17 Dec 2010 17:10:11 +0000

[...] a Choo’ Catch a Choo Foursquare promo – luxury brand getting down and dirty with location based marketing. Expect [...]

By: Foursquare – gaming, sales & loyalty | Inspired:curiosity

Foursquare – gaming, sales & loyalty | Inspired:curiosity — Mon, 12 Jul 2010 13:27:25 +0000

[...] Jimmy Choo’s first social media campaign on Foursquare (and perhaps the first treasure hunt on Foursquare?). A pair of Jimmy Choo’s new trainers will check into some of the most exclusive and fashionable places in London, if you can track them down and catch them while still checked in at a venue, then they are yours. Cute idea. This entry was posted in Social Marketing. Bookmark the permalink. ← Food is art [...]

By: Making Value: Brands and Social Media

Making Value: Brands and Social Media — Mon, 14 Jun 2010 22:54:20 +0000

[...] Choo’s exclusive and high-end Foursquare treasure hunt encouraged fans to seek out destinations that were a part of the fashion scene. OMG, I'm [...]

By: Foursquare - a game or serious business - location | Social Bits

Foursquare - a game or serious business - location | Social Bits — Thu, 27 May 2010 06:45:43 +0000

[...] Jimmy Choo has used it to create a treasure hunt, this is very interesting as it really blends the online and offline worlds, it also encourages customer engagement and some brand awarness. [...]

By: Is Foursquare just a toy, and is it right for you? « Here's The Kicker

Is Foursquare just a toy, and is it right for you? « Here's The Kicker — Thu, 13 May 2010 18:37:32 +0000

[...] the news that Arnold Schwarzenegger has joined Foursquare and the apparent success of Jimmy Choo’s scavenger hunt, some people may be giving the location-based social networking tool a second [...]

By: ‘Location’ is where it’s at – my take on location-based services. « Matt Benson's Musings

Thu, 13 May 2010 06:59:54 +0000

[...] location, location‘. More details on the Jimmy Choo shoes idea can be found at “Jimmy Choo Foursquare Treasure Hunt” by Digital Buzz Blog (Digital Buzz have reported on several other ideas too). The author [...]

By: when foursquare is, well, square « [bluurb] stuff and things

when foursquare is, well, square « [bluurb] stuff and things — Wed, 05 May 2010 15:30:05 +0000

[...] Lazy Umbro. Dad at the disco stuff that. Especially after some innovative experiences of late including Jimmy Choo stuff. [...]