(6 votes, average: 3.83 out of 5)
I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked about on over 150,000 websites and blogs within 4 days.
It was strategically created on the back of a run of Jesus image sightings in Europe and launched with a single, fake email to a number of online editors, and once picked up, took off on most major news sites and blogs around the world within days. A great example of how strategic viral marketing can generate waves of free media.
I’ve no idea who the agency was, so if you know, please post it below! (via Daniel on Adverblog)
[...] Digital Buzz Blog Tweet This Post [...]
[...] Buzz Blog http://www.digitalbuzzblog.com/jesus-kit-kat-viral-campaign-case-study-video/ ・ Ads Of The World http://adsoftheworld.com/media/ambient/kitkat_jesus?size=_original [...]
Hi thanx for your nice words!
It was me who created it (with two other guys Thijs de Boer and steef Nijhof).
Agency is UbachsWisbrun/JWT in Amsterdam
Martijn van der Werf
And that’s also (loosely) how Greenpeace used a gorilla kit kat finger to brilliant effect…
[...] Digital Buzz traigo este caso de estudio de viralidad en la Web. Consiste en una campaña de Kit Kat creada [...]
wow, that shows how something very simple with words can be worldwide hit!! have a kit kat Jesus
Was there any chance of it boomeranging? If it hurt religious sentiments of certain sections of the society – then what would have been the effect on the brand?
Good job Martijn , Thijs and Nijhof!!!
Amazing creative
although when I am in Amsterdam, I also see Jesus in different products, after spending some time in coffee shops
[...] stunt. Just a couple of photos attached to an email and press send. Godspeed to viral stardom. (via Aden on [...]
So we blasepheme the son of God for PR? Is this what the ad world has come to? Sorry, I usually don’t get cynical on comments but I consider this less cynical and more of a call to others to think about what they’re doing.
[...] ¿Os parece una campaña arriesgada? ¿Creéis que en España hubiera funcionado? visto en Digital Buzz [...]
[...] Jesus loves Kit Kat viral video – Whenever I hear a pareidolia-themed news story about people seeing the face of Jesus in [...]
I’m certainly glad that someone had fun at someone else’s expense. If we weren’t smart enough to fool complete strangers, life would be simply too boring to contemplate.
[...] bir viral örneği; UbachsWisbrun/JWT, Amsterdam’da yapmış. Ben de digitalbuzzblog‘da gördüm. Böyle şeyler gördükçe; “bizde olsa ne olurdu, bizde çalışır [...]