(5 votes, average: 3.60 out of 5)
I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked about on over 150,000 websites and blogs within 4 days.
It was strategically created on the back of a run of Jesus image sightings in Europe and launched with a single, fake email to a number of online editors, and once picked up, took off on most major news sites and blogs around the world within days. A great example of how strategic viral marketing can generate waves of free media.
I’ve no idea who the agency was, so if you know, please post it below! (via Daniel on Adverblog)
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March 29th, 2010 at 6:35 am
Hi thanx for your nice words!
It was me who created it (with two other guys Thijs de Boer and steef Nijhof).
Agency is UbachsWisbrun/JWT in Amsterdam
Martijn van der Werf
March 29th, 2010 at 5:01 pm
And that’s also (loosely) how Greenpeace used a gorilla kit kat finger to brilliant effect…
April 8th, 2010 at 8:08 am
wow, that shows how something very simple with words can be worldwide hit!! have a kit kat Jesus
May 1st, 2010 at 8:47 pm
Was there any chance of it boomeranging? If it hurt religious sentiments of certain sections of the society – then what would have been the effect on the brand?
May 2nd, 2010 at 5:07 pm
Good job Martijn , Thijs and Nijhof!!!
Amazing creative
although when I am in Amsterdam, I also see Jesus in different products, after spending some time in coffee shops
May 8th, 2010 at 6:26 am
So we blasepheme the son of God for PR? Is this what the ad world has come to? Sorry, I usually don’t get cynical on comments but I consider this less cynical and more of a call to others to think about what they’re doing.
April 21st, 2011 at 11:51 pm
I’m certainly glad that someone had fun at someone else’s expense. If we weren’t smart enough to fool complete strangers, life would be simply too boring to contemplate.