To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a cheeky message reminding kids and their parents (that was the setting!) that they weren’t old enough to enjoy the new Jell-o range, because it was designed for adults only!
Strategically positioned in Chicago’s Shedd Aquarium, a location that was sure to grab the attention of hundreds of kids, it seems an ingenious way to get kids to entice parents after being rejected for a free treat, while giving each of the parents a warm smug feeling for reaping the benefits! A great idea mixed with a super smart media placement and interaction strategy. Created by CP+B.
That’s cool! what’s next; facial recognition software for website shopping too? Most computers now have cameras on them who knows maybe we can all benefit from facial recognition software one day. Technology is awesome.
Ivy, you aren’t ageist at all. Denying youth pudding, and displaying a partonizing message? That’s not awesome, that’s discriminating.
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