(7 votes, average: 4.00 out of 5)
IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them…
That QR code allows the gift giver to scan and record a personalised voice message for the recipient… Once they are done, just stick the QR code Santa Tag on the present and you’re done! It’s actually a pretty innovative way to utilise QR codes, particurally in such a personalised way, and for me, this is a super smart experiment for JCPenney. Love it? Hate it? Die QR Codes?!
[...] From Digital Buzz Blog [...]
[...] QR Code Art IF ever there was a cool use for QR codes (not just practical), this might just be it.Via http://www.digitalbuzzblog.com Share [...]
Finally QR codes being done right !!
great use of the codes.
This is only useful if you are not going to be there when the present ist opened andand want to make it more personal. If you are handing someone this gift and then expecting them to take out their smartphone, click their QR code reader and then press play just so that it says something that you should be saying to that person when handing them a gift. Then its completely moronic. And extremely gimmicky.
But for adding some magic to a gift that you send someone, I like it.
[...] The marketing team at JCPenney has teamed up with creative agency, Saatchi & Saatchi in New York to launch their 2011 Christmas marketing campaign. It’s actually a pretty innovative way to utilise QR codes, particularly in such a personalised way, and for me, this is a super smart experiment for JCPenney. Aden Hepburn [...]
[...] to my surprise this year, grabbed my attention in their Christmas product: a voice message QR code gift tag. This product allows you to customize a message and then as someone scans that QR code will hear [...]