(27 votes, average: 3.44 out of 5)
Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.
The campaign was created by VML here in Sydney, and activates a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign. Nice work team!
Err… no. I’ll just download a better, non-branded game from the app store.
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[...] Hepburn, Aiden. (October 25, 2012). Jameson Irish Whiskey: Playable AR Billboards. In Digital Buzz Blog. Retrieved November 10, 2012 from http://www.digitalbuzzblog.com/jameson-irish-whiskey-blippar-ar-billboard-game/ [...]
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