Jameson Irish Whiskey: Playable AR Billboards

Thu, Oct 25, 2012
1 Star2 Stars3 Stars4 Stars5 Stars (27 votes, average: 3.44 out of 5)

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

The campaign was created by VML here in Sydney, and activates a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign. Nice work team!

Be Sociable, Share!
, , , , , , , , , , , , , , ,

Posted by: