This is a little old now, but I’ve been meaning to post it for months! It’s the iSpy Levi’s Twitter Campaign Case Study from their innovative social play earlier this year. Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts, after following clues through out the day, all you had to do was ask the person if they were wearing Levi’s… if you were right, they dropped their pants and gave you the jeans on the spot! Very cool.
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December 22nd, 2009 at 7:17 pm
hey great idea but i just wanted to know what happens in a case like this. You ask a person if he/she is wearing levis and they say yes and took off their pants and handed it to you. what if the pants didnt fit? what use is that to you? could that be exchanged for a new pair that fit me at the store? cause that would help a lot?
December 23rd, 2009 at 10:28 am
hey, thanx for sharing this. As most great ideas it’s simple and to the point. And whaddaya mean ‘old’? It is a rapidly evolving media ecology all right, but half a year still does count as valid experience, don’t you think.