iPhone App & Viral For Insurance Campaign

Tue, Nov 17, 2009
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Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, connected by blue-tooth from which you can drive the cars from phone to phone! I think this is a great little campaign bundle, you’re giving away a cool, free, branded iPhone app to anyone that wants it and combining it with a pretty catchy viral video to kick it off was a great ploy. It’s has almost 200,000 views on youtube in it’s first month. (via Viralblog)

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