With a completely new User Experience and UI, the new, New York Times website, elegantly brings you the world’s best news, in a whole new way. At first glance, you’ll not see a drastic change, but as you use the site, you’ll uncover elements that feel natural, like the way images enlarge, or the comments open from the side.
Perhaps even the new hamburger menu feels more tangible than before when everything was exposed, sporting sections are refreshed and simplified, while the intelligent recommendations that stick to the top as you scroll just make you want to click them. Oh, and you don’t really notice the ads… Is that a bad thing for media buyers?!