So I guess we have all probably been expecting this from Google… A Catalog app that aggregates the worlds leading brands and retailers under one little screen, providing a rich, interactive shopping experience, that will also deliver Google a whole new revenue stream
The app allows you to flip through catalogue pages as you’d expect, and extends that to detailing out each product, playing videos and other rich content, while providing a “Buy Now” button to launch the brands e-comm store or “Find A Store” button which instantly maps locations with directions.
So who’s on board so far? Urban Outfitters, Williams-Sonoma, Sephora, Macys, Bloomingdales, Crate&Barrel, Lands’ End, Nordstrom, Patagonia, UGG and many many of others!
Interesting that you have to have itunes to download the app
Yep, but I suspect they can’t just ignore iOS!