Into The Storm: Augmented Reality AdShel Ad

Wed, Sep 3, 2014
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A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life.

This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed of the road in-front of the AdShell through to passers by on the other side. So at a glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and release other weather effects that look like they are happening right up that road in-front of their eyes… Pretty cool! Have you guys seen other similar ads?

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