Lately there has been a lot of engaging, emotive campaigns online related to drugs & alcohol. This one from TalkToFrank.com is different – it’s better, it’s more of a virtual / interactive cocaine experience, served as a blunt, visual warning to anyone thinking about trialing drugs. The Cocaine Basement’s Interactive Cocaine Experience (created by Profero – thanks Nick for the correction!) takes you on a journey from how drug mules use dogs like Pablo to smuggle in cocaine in their stomachs before leaving them to die, right through to how the impurities in cocaine alone can kill you, how it affects your heart, your nose, vision and even the laws surrounding illegal cocaine use.
It’s a very well produced campaign, graphic in nature watch the tv ad below…
You’ll see some well scripted Tv Ads, an interactive cocaine experience, some virtual snorting and more. Make sure you check out the website, it’s a very slick production & well work the viewing and such an immersive experience that you almost forget it’s a website. Show your friends…
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January 15th, 2009 at 6:50 pm
Hi Aden,
Thanks for the great, positive feedback and we’re delighted that you like it. However, one small, but important correction. The Cocaine Basement was created here at Profero London, not at Mother. We worked very closely with them and the ATL concepts, but the site was conceived, created and built here. Thanks for the post, though.
Nick
January 20th, 2009 at 10:05 pm
Thanks Nick, I’ve made that change for you!
I had feeling from the moment I posted that someone would be correcting it, which is great. Hope you enjoy the blog.
Cheers
Aden.
February 21st, 2009 at 11:30 pm
You can also take a look at the new phase of Talk To Frank: The Brain Crasher Party campaign, tv spot: http://tinyurl.com/cgsepd website: http://www.talktofrank.com