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Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact with people as they passed by.
The billboards appeared in various locations to entertain people – cheering them on as they played sports, entertaining people with musical performances and providing nighttime firework displays. The Ultrabooks were synced together using wi-fi, transforming everyday locations into mini pop-up theaters. So does this mean flashmobs are back!?
Katy this is brilliant – I absolutely love it I am going to have to post this on my blog too. Nice share.
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[...] a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the [...]
[...] Intel Ultrabook: New Digital Flashmobs [...]
[...] 1.) Flashmobs, now less dorky: We happily laid branded flashmobs to rest. Honestly, we were thrilled to see them fade into the Internet mist. But Intel’s latest spin on flashmobs might have changed our minds. Armed with Intel Ultrabooks, mobsters popped up in locales all over Los Angeles to make fireworks, perform live music and create live digital art, all by using a laptop. [...]
Scam!
So contrived