Intel Ultrabook: New Digital Flashmobs

Tue, Feb 21, 2012
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Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact with people as they passed by.

The billboards appeared in various locations to entertain people – cheering them on as they played sports, entertaining people with musical performances and providing nighttime firework displays. The Ultrabooks were synced together using wi-fi, transforming everyday locations into mini pop-up theaters. So does this mean flashmobs are back!?

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