Intel: “The Chase” Desktop Adventure Film

Fri, Jan 7, 2011
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The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and has over 120,000 views in those few days, so it will be interesting to see if the content catches on and pushes upto that 500,000+ mark that seems to be the “pass” for viral video content offered by big brands right now.

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