Instagram “Like My Addiction” Campaign

Sun, Oct 2, 2016
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Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile.

But in this brilliant piece by BETC called “Like My Addiction” actually turned out to be a campaign for Addict Aide in France. Who claim out of every five deaths of young people, one is from addiction of some form. Addict Aide provides help, finances and resources for people who are worried about their own alcohol consumption, or that of someone close to them.

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