ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.
Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition. The installation required Facebook Connect, powering a live broadcast to friends and family, along with a wall post of you in action shooting virtual basketballs. A pretty cool installation and I suspect we’ll see more and more of this…
[...] – I love Digitalbuzzblog. Here was a recent post about an ING promotion at basketball events. Passers by could use their smartphone to simulate a basketball free throw on a giant digital billboard screen. Check out the video here [...]
[...] DigitalBuzz] __spr_config = { pid: '4efdd33a396cef26e7000003', title: 'ING-DiBa Bank features an unusual [...]
[...] 2. ING: The “Free Throw” Challenge Billboards [...]
[...] Basketball Federation, organized a promotion in 2012 that really got people involved — a virtual free throw contest. Not only did they engage people, but ING DiBa got hundreds of players and thousands of new [...]