ING: The “Free Throw” Challenge Billboards

Mon, Apr 30, 2012
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ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.

Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition. The installation required Facebook Connect, powering a live broadcast to friends and family, along with a wall post of you in action shooting virtual basketballs. A pretty cool installation and I suspect we’ll see more and more of this…

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