This is a great infographic that has just been released from the team at get satisfaction. It gives you an interesting insight into why people follow brands in the social media space. The main reason is pretty obvious, apart from being a current customer of the brand, is to receive special offers or deals, however there are some other interesting stats in this infographic.
The highlights:
- Over 97% of people say that social media has influenced their decision to make a purchase of a brand or product.
- Over 23% of people have downloaded a branded app onto their mobile devise.
- Over 18% of people follow a brand on Facebook for interesting and entertaining content.
- Over 22% of people follow a brand on Twitter for interesting and entertaining content.
Is there anything here that you find surprising? We’d love to hear your thoughts on this one.
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July 4th, 2011 at 9:19 pm
erm, its not an infographic – its a set of bar and pie charts.
geeze
July 5th, 2011 at 6:15 pm
The 97 % is not specifically on social media, but on an online experience in general. And with a question like “Has an online experience EVER influenced whether or not you bought a product or service from a brand” it becomes really hard to answer no, which explains the absurdly high 97 %. You can prove anything with statistics if you ask the right questions, but this is a bit too obviously steered for my taste
July 6th, 2011 at 7:48 pm
this makes things easy to understand,there are some people who preferred visual presentation to fully understand the concept
July 7th, 2011 at 3:01 am
Thanks Katy for linking to our infographic about why people follow brands on Facebook. Folks can see our full gallery of infographics at http://bit.ly./gs-infog
July 7th, 2011 at 11:38 pm
Thanks for the comment Andy
Nice infographic!
July 11th, 2011 at 7:51 pm
humm, looking at the introduction/conclusion on the graph and the “what happens when people follow a brand” section, I’m wondering, isn’t it the other way around?
People who love some brands enough to consider them, recommend them, and buy them most of the time will LIKELY follow them on facebook? Isn’t this way to present the data called sophistry? (until you can prove that these people didn’t buy or recommend a brand BEFORE they started following it on facebook).
Am I the only one bothered by this?
July 20th, 2011 at 10:41 am
These numbers seem abnormally high. I’d be curious about the questions that lead to these numbers. Also, the rhetoric on the site where most of this is from, is so thick, I don’t “get” what they “do” to produce these kinds of numbers? Anyone?
August 11th, 2011 at 4:46 pm
There is one item missing in this post. People follow some brands on Facebook because they make them look cool. a “like” it is a little star on your digital self-esteem . “Likes” make an statement about who you are ( at least among your digital friends). This should not be confused with likelihood to buy or engagement.