Infographic: The Value of Social Commerce

Mon, May 16, 2011
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Here’s the latest social commerce infographic showing some compelling stats as to why brands are sitting up and taking notice of the potential ROI that social commerce can drive for them. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media.

We’ve seen a few of these figures before but some of these are pretty new and when they are grouped together they make an argument for brands to start thinking about how they can integrate a social commerce element into their marketing mix.

This infographic shows that the predicted revenue for the social commerce market in 2015 will be over $30 billion. It’s great to see that we are starting to attribute more and more analysis into the results and effectiveness side of social media. We seem to be miles behind over here in Australia compared to other countries but here’s hoping that this year will see some great developments in this space. Who do you think is doing great social commerce work?

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