(2 votes, average: 4.50 out of 5)
Social media can shape the way that we make our decisions on a day-to-day basis and this is seen very much in the travel industry. This great infographic from Swedish social travel startup Tripl demonstrates how interactions through social media are effecting this industry.
A few key points of interest for me are:
- 72% of all social network users access their social network sites daily while they are travelling
- 200 million passengers will board GOGO-WIFI flights this year
- 69% of all travel companies saw traffic growth from Facebook
- 46% of all travel companies saw traffic growth from Twitter
- The top 5 airlines have 2,566,000 fans on Facebook
- 50 million trip reviews have been created for TripAdvisor
This infographic gathers data from major players in the social media field, as well as large travel and data sites like Quantcast.com and TripAdvisor.com. What do you think of the stats?
Great find Katy – cheers for sharing!
I was rather shocked that Hong Kong topped the Social travel index, I wonder why that is?
These statistics are so biased. This should be name the social travel revolution skewed to the US.
Why do I say that？ Simplest example: AirAsia has more than 1mil likes on FB. Should it merit consideration for the infographic? In my opinion, a definite yes
@David – yeah, completely agree, that should be included… seems very biased towards the US… but unfortunately most infographics are
[...] DigitalBuzzBlog – Thanks Posted in Social Media Tags: derek richardson, Facebook, Isle of Man, New [...]
[...] Great images and stats from digitalbuzz blog. There has been a steadily growing link between travel and social media but this really brings home quite how strong that link has become. Last year 69% of all travel companies saw growth from Facebook and 72% of travellers now check their network accounts daily when abroad. Also growing in popularity is the trust in review sites such as TripAdvisor and Quantcast.com. Checking sites on mobile phones while abroad is still unpopular, anyone who has received the bill when they come home will understand why…any ideas on when the networks will change this? [...]
[...] latest survey, The Social Travel Revolution, takes a look at social media influence and found 72 per cent of the social-media obsessed are [...]
[...] startup Tripl demonstrates how interactions through social media are effecting this industry.[Via]#dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...]
[...] its latest survey, The Social Travel Revolution, Tripl found 72 percent of the social-media obsessed are sharing their experiences daily while [...]