We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. This infographic from Get Satisfaction is an interesting look at the evolution of the social consumer.
It’s interesting to see the change that social media is bringing to consumer behaviour and how this is leading to an evolution of consumer engagement with brands. Do you have any good examples of which brands are doing this well so far?