(4 votes, average: 3.75 out of 5)
Here is a great new infographic from KissMetrics on the science behind great social timing. If you happen blog like me, you’ll probably know the difference between posting any-time and the time when your audience is more likely to consume your content… It can be the difference between getting hundreds of re-tweets and FB likes… or just your standard uptake.
Unfortunately, I don’t have enough time to always post, or even schedule posts, at the most effective times, but this infographic will probably help us all out! (thanks Michael)
On any given day, the best time to tweet is about 5pm, when about 6% of all re-tweets are made. While about 1-2 tweets per hour seems optimal for click through, mid-week or on weekends, at noon or 5-6pm. Meanwhile, Facebook is much more likely to drive shares and CTR on Saturday, around lunchtime, so long as you don’t post more than once.
I don’t understand how “most facebook sharing is done on saturday” means Saturday is the best day to share? Doesn’t that mean you’ll get stuck in lots of clutter?
Makes sense, people use social media when they have time to do so – lunchtimes, weekends, evenings.
Interesting to see the effects of posts-per-day, the take out is don’t spam.
[...] Infographic: The Science of Social Timing | Digital Buzz Blog. [...]
[...] out the article and infographic on the Digital Buzz blog here and tweet/post [...]
“On any given day, the best time to tweet is about 5pm, when about 6% of all re-tweets are made. ”
So once everybody comes home from work at 5PM, the first thing they do is re-tweet on Twitter. I’m not alone!
[...] More here… [...]
[...] Digital Buzz Blog highlights an interesting infographic from the team over at KISSmetrics. Whilst the foundations of this graphic are based upon US data a lot of the findings around frequency and timing hold true for the UK market as well. [...]
[...] that give us the nitty gritty, the spot on advice on how to use social media to its full potential. Here we have an article about Twitter and Facebook, when to tweet, what to post, how it differs across [...]
[...] But we all know info is much more fun when it’s graphic, so view the full infographic here. [...]
Generally speaking these stats are good, but keep in mind YOUR audience on Facebook and Twitter. Factor in too your industry. See this similar report on Mashable.com concerning Facebook activity http://mashable.com/2010/10/28/facebook-activity-study/.
interesting analysis ,however the nature of social media is pegged on social behaviors hence there cannot be ‘exact’ metrics as social interests tend to adapt and change rapidly depending on the environment hence the analysis are bound to change drastically over time.
So basically, people use twitter when they aren’t at work, and don’t want to be spammed.
This is a nice layout of information that should be common sense.
[...] the difference between getting hundreds of re-tweets and FB likes… or just your standard uptake.[Via]#dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...]