Infographic: The Science of Social Timing

Wed, Jun 22, 2011
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Here is a great new infographic from KissMetrics on the science behind great social timing. If you happen blog like me, you’ll probably know the difference between posting any-time and the time when your audience is more likely to consume your content… It can be the difference between getting hundreds of re-tweets and FB likes… or just your standard uptake.

Unfortunately, I don’t have enough time to always post, or even schedule posts, at the most effective times, but this infographic will probably help us all out! (thanks Michael)

On any given day, the best time to tweet is about 5pm, when about 6% of all re-tweets are made. While about 1-2 tweets per hour seems optimal for click through, mid-week or on weekends, at noon or 5-6pm. Meanwhile, Facebook is much more likely to drive shares and CTR on Saturday, around lunchtime, so long as you don’t post more than once.

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