(4 votes, average: 3.75 out of 5)
Here is a great new infographic from KissMetrics on the science behind great social timing. If you happen blog like me, you’ll probably know the difference between posting any-time and the time when your audience is more likely to consume your content… It can be the difference between getting hundreds of re-tweets and FB likes… or just your standard uptake.
Unfortunately, I don’t have enough time to always post, or even schedule posts, at the most effective times, but this infographic will probably help us all out! (thanks Michael)
On any given day, the best time to tweet is about 5pm, when about 6% of all re-tweets are made. While about 1-2 tweets per hour seems optimal for click through, mid-week or on weekends, at noon or 5-6pm. Meanwhile, Facebook is much more likely to drive shares and CTR on Saturday, around lunchtime, so long as you don’t post more than once.
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June 23rd, 2011 at 4:28 am
I don’t understand how “most facebook sharing is done on saturday” means Saturday is the best day to share? Doesn’t that mean you’ll get stuck in lots of clutter?
June 23rd, 2011 at 10:32 am
Makes sense, people use social media when they have time to do so – lunchtimes, weekends, evenings.
Interesting to see the effects of posts-per-day, the take out is don’t spam.
June 24th, 2011 at 5:01 am
“On any given day, the best time to tweet is about 5pm, when about 6% of all re-tweets are made. ”
So once everybody comes home from work at 5PM, the first thing they do is re-tweet on Twitter. I’m not alone!
July 3rd, 2011 at 8:39 am
Generally speaking these stats are good, but keep in mind YOUR audience on Facebook and Twitter. Factor in too your industry. See this similar report on Mashable.com concerning Facebook activity http://mashable.com/2010/10/28/facebook-activity-study/.
July 6th, 2011 at 11:18 pm
interesting analysis ,however the nature of social media is pegged on social behaviors hence there cannot be ‘exact’ metrics as social interests tend to adapt and change rapidly depending on the environment hence the analysis are bound to change drastically over time.
July 11th, 2011 at 4:17 pm
So basically, people use twitter when they aren’t at work, and don’t want to be spammed.
This is a nice layout of information that should be common sense.