(4 votes, average: 4.25 out of 5)
I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if I ever actually asked it!
So, I might make it my mission to post as much Social Media ROI statistics, presentations, case studies and infographics as I can find over the coming months. Well, here is one by MDG Advertising to kick it all off…
The Significant + Average tradeoff on Facebook vs Company blog in the ‘Proven platforms and tomorrow’s trends’ sections is interesting.
I would’ve guesstimated that the earned media benefits of a blog’s inbound marketing efforts would have paid off more/strongly. Thoughts?
Good find mate.
It’s surprising how long call volume reduction is in comparison to the others.
It’s one of the quickest and most effective areas of ROI. Just by handling a few questions online we can stop hundreds of calls.
And this debate generally frustrates me as it should be very simple. You should measure the ROI in social media in the same way you do when you invest money in any other area of the business. (However the amount of effort that I’ve seen being put into measuring ROI on other channels like TV is near zero anyway)
[...] Via: DigitalBuzz [...]
Love this infographic! ROI has been abit of a grey area in social media, but there ARE ways to determine the success of a campaign.
@Simon – agree. The benefits of handling customer service socially is huge, stupidly affordable and 10x faster. I still wonder why it’s taking brands so long to catch on!?
I hate infographics. This one was decent. Most are just hogwash or have completely false facts.
One thing I don’t like is the section on increasing marketing spend. Because we have no baseline or numbers. Its great 70% + will increase marketing spend on Facebook and Youtube. But not knowing the baseline spend or percent increase it misleads. It could be a 1% increase and that they barely spend on advertising there. Or they could be spending a lot now and increasing 50%. But considering 70% of CMO’s don’t view Facebook as a positive invested and rightly so it is most likely a modest increase in spend.
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What I can’t believe is that the 4 factors at the bottom don’t include Customer Service/support. Are companies forgetting that they are in business for their customers? Maybe this is the ’5th Factor’.
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