What really surprises me is the low blogging activity.

Only 33% dedicate resources to have a blog?! That just craziness on the part of CMO’s. They could be enjoying natural SEO, building rapport with existing customers and potential ones, securing their places as thought leaders in the industry, offering updates and insights into their product lines and the industry, and so much more. Don’t they know blogs and twitter are best buddies, and walk hand-in-hand down the social media alleys, as blogs are some of the most retweeted content? Since blogs are known to be one of the best inbound marketing strategies/ways to generate traffic to a website, I’m astounded by these market leaders ignoring the beauty and bounty of the blog.

See the article here: http://www.telegraph.co.uk/technology/twitter/7878857/Biz-Stone-Twitter-is-the-worlds-fastest-growing-search-engine.html

Thank you for sharing this infographic.

@KrishnaDe

I’d be interested to hear more opinions on why so few companies use all four platforms, and why they choose one over another. The ease of Twitter would be a big one for sure, as Brad says.