(3 votes, average: 3.67 out of 5)
This new infographic compiles social data from the Fortune 100 global company index across the four major social platforms in Twitter, Facebook, YouTube and Blogs. One of the most interesting statistics to come out of this chart is that 65% of the worlds top 100 companies has a twitter account, now that in its self might not be all that surprising, but in comparison to Facebook (54%), YouTube (50%) and blogs (33%) that’s a serious number considering the length of time that Facebook, YouTube and Blogs have been around comparability to Twitter.
On a percentage scale across all 4 social mediums, it’s interesing to not that only 20% of the worlds top 100 companies are using all four platforms to engage their followers, fans and workers.
[...] am on June 28, 2010 | # | 0 This new infographic compiles social data from the Fortune 100 global company index across the four [...]
[...] Social Media In Big Business | Digital Buzz Blog June 27th, 2010 | Category: Texas Design This new infographic compiles social data from the Fortune 100 global company index across the four [...]
[...] Digital Buzz Blog: Infografika: jak Duuuuży biznes używa social mediów | Infographic: Social Media In Big Business | via digitalbuzzblog.com [...]
Not surprising. Twitter is one of the easiest platforms for large companies to use when wading into social media. It’s easy to set up and monitor, and often it’s easier to convince the legal department that it’s a safe platform – not that the others aren’t. It’s just easier to justify. Twitter also gets less scrutiny by internal rules around blocked sites. One of Facebook’s biggest downfalls is the chat feature, which scares both legal and IT departments. (I don’t make these rules, I just follow them, btw.) @bradmays
[...] On a percentage scale across all 4 social mediums, it’s interesting to not that only 20% of the worlds top 100 companies are using all four platforms to engage their followers, fans and workers. View Infographic > [...]
A lovely infographic that would be rendered so much more useful with analysis and critique?
I’d be interested to hear more opinions on why so few companies use all four platforms, and why they choose one over another. The ease of Twitter would be a big one for sure, as Brad says.
[...] Sociales en las grandes empresasPor Peter Olle el 3 de Julio del 2010 a las 16:25Ver en grande. /**/Peter OlleAutor de todas las cosas que se publican en este sitio, algunas interesantes y [...]
Twitter now supports 800 million search queries per day, according to Biz Stone as reported in The Telegraph on 8 July 2010, making it the fastest growing search engine 9bigger than Yahoo and Microsoft’s Bing combined.
See the article here: http://www.telegraph.co.uk/technology/twitter/7878857/Biz-Stone-Twitter-is-the-worlds-fastest-growing-search-engine.html
Thank you for sharing this infographic.
@KrishnaDe
[...] of the world’s top 100 companies have a twitter [...]
[...] Wouldn’t you agree that these shifts in marketing aren’t just for fun? Take a look at this great article over at Digital Buzz that outlines the participation of Fortune 100 companies in social media. I [...]
[...] By: http://www.digitalbuzzblog.com/infographic-social-media-in-business-fortune-100/ [...]
It makes sense to me that most (65%) Fortune 100 global companies would engage in twitter, as they need to monitor conversations about themselves and engage.
What really surprises me is the low blogging activity.
Only 33% dedicate resources to have a blog?! That just craziness on the part of CMO’s. They could be enjoying natural SEO, building rapport with existing customers and potential ones, securing their places as thought leaders in the industry, offering updates and insights into their product lines and the industry, and so much more. Don’t they know blogs and twitter are best buddies, and walk hand-in-hand down the social media alleys, as blogs are some of the most retweeted content? Since blogs are known to be one of the best inbound marketing strategies/ways to generate traffic to a website, I’m astounded by these market leaders ignoring the beauty and bounty of the blog.
[...] worlds top 100 companies are using all four platforms to engage their followers, fans and workers.[Via]#dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...]
[...] 4http://www.digitalbuzzblog.com/infographic-social-media-in-business-fortune-100/ This entry was posted on Tuesday, June 26th, 2012 at 8:51 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]
Excelente Artículo
Me agradó la forma en que relata sobre el tema.
Volveré regresando esta página para continuar profundizando sobre el
rubro.
Espero sigas escribiendo sobre esto