(3 votes, average: 3.67 out of 5)
This new infographic compiles social data from the Fortune 100 global company index across the four major social platforms in Twitter, Facebook, YouTube and Blogs. One of the most interesting statistics to come out of this chart is that 65% of the worlds top 100 companies has a twitter account, now that in its self might not be all that surprising, but in comparison to Facebook (54%), YouTube (50%) and blogs (33%) that’s a serious number considering the length of time that Facebook, YouTube and Blogs have been around comparability to Twitter.
On a percentage scale across all 4 social mediums, it’s interesing to not that only 20% of the worlds top 100 companies are using all four platforms to engage their followers, fans and workers.
Click here to download the Hi-Res version (approx 500k).
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June 29th, 2010 at 1:22 am
Not surprising. Twitter is one of the easiest platforms for large companies to use when wading into social media. It’s easy to set up and monitor, and often it’s easier to convince the legal department that it’s a safe platform – not that the others aren’t. It’s just easier to justify. Twitter also gets less scrutiny by internal rules around blocked sites. One of Facebook’s biggest downfalls is the chat feature, which scares both legal and IT departments. (I don’t make these rules, I just follow them, btw.) @bradmays
June 30th, 2010 at 2:49 pm
A lovely infographic that would be rendered so much more useful with analysis and critique?
I’d be interested to hear more opinions on why so few companies use all four platforms, and why they choose one over another. The ease of Twitter would be a big one for sure, as Brad says.
July 13th, 2010 at 1:22 am
Twitter now supports 800 million search queries per day, according to Biz Stone as reported in The Telegraph on 8 July 2010, making it the fastest growing search engine 9bigger than Yahoo and Microsoft’s Bing combined.
See the article here: http://www.telegraph.co.uk/technology/twitter/7878857/Biz-Stone-Twitter-is-the-worlds-fastest-growing-search-engine.html
Thank you for sharing this infographic.
@KrishnaDe