Infographic: Social Media Holiday Purchases

Wed, Dec 21, 2011
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Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are:

  • 66% of Black Friday purchases were a result of social media interactions
  • 36% of social media users trust brands that have a social media presence
  • 52% of users are willing to pay more for brands that they trust
  • 80% that received a response on a brand’s social channel went on to make a purchase

As a consumer did you head to Facebook or Twitter for your gift giving recommendations this year?

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