Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links. A few key points to getting the highest clicks on your tweets:
- Length - keep your tweets to 120-130 characters long
- Location – place your link 25% of the way into your tweet
- Language – include the words via, @, RT, please and check
- Language – use more adverbs and verbs
- Time - tweet on a Friday, Saturday and Sunday during the afternoon
Will you be getting more out of your Tweets?
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January 30th, 2012 at 8:15 am
Tweets on the Weekend? Graph clearly spikes on a Thursday…que?
January 30th, 2012 at 11:31 pm
Rather an interesting flaw in this research though: obviously stuff that goes viral / is heavily retweeted WILL contain “via”; “@”; “RT” or whatever. Those words are not the REASON that stuff is retweeted, so adding them ain’t going to help. It’s correlation not causation.
January 31st, 2012 at 6:27 am
Nice find, thanks. Interesting to see the ‘via’ term have such a positive effect on clickthrough rate. I guess people must have more trust in a link when the link has been vouched for.
February 2nd, 2012 at 8:04 am
afternoon hours of which timezone? which tweets were analysed” (coming from what country?)