(2 votes, average: 4.00 out of 5)
Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great to find this infographic on them, created by the guys at Lab42. (hit tip Alicia!)
Almost 60% of people say they are NOT familiar with QR codes at all. Meanwhile, 46% of people who use QR codes, scan them for discounts. And 42% of those people have used them as a Ticket, with 62% of those saying it was a concert ticket. Take a look for yourself below!
I think you hit the nail on the head. Its about offering something for their scan. If you just put a QR code on your marketing materials, you’ll get some curious followers, but fewer people will download it just for that. If enough people start putting offers behind them, then you’ll start seeing people scan just to see if there is a discount or some kind of advantage they get for the scan.
Just taking someone to a hard to read webpage or just a vCard is not the right strategy and doesn’t create a buzz.
QR’s are all over Japan and Korea…because the population found them useful (to the point Koreans order their groceries from wall photos in the subway) and found creative ways to use them.
Good timing with this article as I am currently thinking about putting a QR Code into our conference invite. Those who are smart enough to scan it will get a clue about the whereabouts of the next clue and eventually, after all the clues there’s a price of somesort… So I’m trying to create something that you could call interaction into the invite.
The reason why I’m considering this is that we work in the Product Information biz so barcodes and square-barcodes (QR-codes) SHOULD be familiar to most of our customers. I also state that most of our customers have a company smart phone with a viable camera for scanning the code (Samsung Galaxy, HTC Desire, iPhone and Nokia C7 & E7 being the most common I’ve seen).
I think the real issue is that they’ll need a separate app to read the code, but my hope is in the curiosity factors. Most of our customers are engineers, after all
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QR codes can be very “handy” when used wise. Currently we are Patenting a Coupon redemption system for Mobile Devices to API to Web Interface. We have discovered many useful ways that this will make the process easy and quick for Consumers. QR codes are quite centered around the entire Mobile Market and simply make things “easier” to process.
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[...] huge. The largest barrier to the use of a QR code is the lack of awareness of what a QR code is (a survey by Lab42 found that 43% of people had no idea what a QR code was) and the requirement of a [...]
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[...] This is the innovation that I am paying the most attention too. You can learn more about how this technology works via this infographic. [...]