What a year it’s been in the land of social, and in particular, Facebook & Twitter. I won’t bore you with the 1000 statistics every one of you already knows about the growth of Facebook and Twitter this year, but I will show you this nice little infographic from Digital Surgeons, showcasing the breakdown of the 2010 social demographics on Facebook and Twitter, ready for a huge 2011.
At first glance there isn’t a lot in this, but I think it’s interesting t note that 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook, yet on Facebook 40% of all people follow a brand in comparison to Twitter’s 25%.
[...] DigitalBuzz] var addthis_config = { username: "gizmodogr" } SHARE //YOUR COMMENT [...]
The twitter numbers seem a little off… “52% update their status every day” but only “27% login every day”. Just not possible unless 25% of twitter users update every day using an auto updater? Probably not.
Paul, agree – the number does seem odd looking back at it. Potentially that’s 52% of people who login? Or, maybe you are right, a lot of people do tweet from external apps, which, in my mind, would easily account for 52% of people basically tweeting something, anything, and that would include re-tweets .etc or anything that goes through your profile…
[...] to Digital buzz, Great [...]
[...] Infographic: Facebook vs Twitter Demographics 2011 >> Digital Buzz BlogActually, this could be done better by stringing the demographic details for the two along an axis and having one above, one below so that you could directly compare the two. [...]
[...] Speaking of comparisons, many marketers have been weighing which provides more brand lift, Facebook or Twitter? An infographic from Digital Surgeons appears to offer snapshot of where things stand between the two social media juggernauts. The researcher found that 67 percent of people on Twitter follow a brand (that they will purchase). That’s considerably higher than that 51 percent who do the same on Facebook. That’s quality. But in terms of quantity (it all comes down to what the goals are, after all) Facebook has 40 percent of all people follow a brand versus only a quarter on Twitter. So which is more important? Joe Marchese, in his Online Spin column, says that there will be a shift to quality, as better measurable insights has started a trend toward quality of quantity, and specifically toward paying for engaged consumers. Read more. [...]
[...] Infographic: Facebook vs Twitter Demographics 2011 [...]
Great stats
As stated “67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook, yet on Facebook 40% of all people follow a brand in comparison to Twitter’s 25%”
This is due to facebook users being more socialy concious around there 100+ friends, and in a effort to improve their onine appearance align the selves with more brands than they actually purchase. For example a user following Nike, addidas, puma on facebook; in reality this sports person will only purchas one brand, but still alligns himself with the other sporting brands. Opposite, Twitter users are not faced by the parallels of beeing judged by the vast number of people on there friends list. Hence they follow brands that truly matter to them and are likely to purchase, rather then to select them to only socialy impress there peers.
[...] Интересно то, что 67% людей, которые фолловят бренд в Твиттере станут клиентами этого бренда — в Фейсбуке этот показатель — 51%. Но в принципе следят за брендами в Фейсбуке больше — 40% против 25% Твиттера. По материалам http://www.digitalbuzzblog.com. [...]
So this is interesting, only 21% of Twitter users log in every day — for an immediate medium that just plain sucks. If a 21% of magazine subscribers actually read a magazine would you buy advertising. Facebook is only slightly better 47% log on daily. Eh. Unimpressed. Begs the question, what do they do WHEN they log in and how long. What IS an engaged user????
[...] infographic could be a pretty handy resource for those discussions about expanding your communication strategy [...]
[...] Some nice little infographics from Digital Surgeons, showcasing the breakdown of the 2010 social demographics on Facebook and Twitter. [...]
[...] people – and how an individual voice can become newsworthy and passed on to a whole network of 106 Million users (on Twitter alone) and [...]
[...] people – and how an individual voice can become newsworthy and passed on to a whole network of 106 Million users (on Twitter alone) and [...]
[...] staat een beetje bekend als een mannenwereld. Volkomen onterecht. Op mondiaal niveau is namelijk 52% van de gebruikers van Twitter vrouwelijk. De meiden laten zich dus wel degelijk gelden. Ze tweeten en bloggen zelfs als geen ander. Daarom [...]
[...] Infographic: Facebook vs Twitter Demographics 2011 >> Digital Buzz BlogActually, this could be done better by stringing the demographic details for the two along an axis and having one above, one below so that you could directly compare the two. [...]
The Twitter age and education numbers don’t seem to add up. How can 48% of Twitter users be in college when only 13% are age 18-25?
“52% update their status everyday” vs. “27% login everyday” is possible because of text-messaging tweets, even if that 27% also accounted for people who logged in through apps (although it still feels a bit off). People can tweet without necessarily logging in, and that’s mainly how people without smartphones can connect to Twitter outside of their computer.
@reynoldson: If “In College” also accounts for Masters/PhD students and “College Grads” refers to people who are college-educated but no longer studying at an institute, that would work better.
[...] Buzz http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ compares statistics for Facebook vs. [...]
[...] Buzz http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ compares statistics for Facebook vs. Twitter. Facebook and Twitter 2010 [...]
Does that only count logging in directly through the Twitter page? Because if so, then it makes sense. I use Twitter ravenously every day but I do it through Tweetdeck and mobile. I can’t even remember the last time I’ve actually been on the actual Twitter site.
[...] their prospective student Twitter account (one tweet since June 09? Probably due to the key prospective undergraduate market making up such a low percentage of Twitter users, globally at [...]
[...] Check our sources [...]
[...] translates into 66.6 million people. And Twitter? 53% have already celebrated their 35th birthday. More stats you’ll ignore in favor of a wrong-but-easy-explanation, here. Hardly a generational thing. More like a “comfort with technology [...]
[...] her musings on grandchildren, gardening and songwriting ever since. Did you know that, more than 25% of Twitter’s users are 45 years old or older? This older demographic is clearly not being left behind. No need to worry, there is [...]
[...] What a year it’s been in the land of social, and in particular, Facebook & Twitter. I won’t bore you with the 1000 statistics every one of you already knows about the growth of Facebook and Twitter this year, but I will show you this nice little infographic from Digital Surgeons, showcasing the breakdown of the 2010 social demographics on Facebook and Twitter, ready for a huge 2011. [...]
[...] Check our sources [...]
[...] In January 2011, +55-year-olds represented 7% of the global Facebook users, however the amount of 45-54-year-old users reached 12% and the percentage of 35-44-year-old users increased to 18%. What comes to Twitter, +55-year-olds represented 9% of the global Twitter users, while 45-54-year-olds reached 17% and 35-44-year-olds 27%. [...]
[...] over 300,000 square feet used Facebook as part of their online marketing efforts in 2010. If 54% of the 600 million Facebook users are women, wouldn’t it be a good idea to use the same mediums [...]
[...] Sources: DigitalBuzzBlog, Techie Buzz & [...]
[...] the start of the year, the Digital Buzz blog published the results of a survey looking at social media penetration and engagement. I found the [...]
[...] (750 million users, over 150 million Americans), LinkedIn (100 million users), and Twitter (106 million users). If you own or run a business, these social networks provide a golden opportunity for you to talk [...]
[...] to Digital Buzz, for both Facebook and Twitter, the largest percentage of users are in college or have graduated, [...]
[...] reason for this? Demographics. The common Twitter user is most likely to be between 25 and 44 years old, comprising 57 percent of all groups. Add those below 25 and the [...]
[...] the breakdown of the 2010 social demographics on Facebook and Twitter, ready for a huge 2011.[Via]#dd_ajax_float{ background:none repeat scroll 0 0 #FFFFFF; border:1px solid #DDDDDD; float:left; [...]
[...] customers of every age can be found on Facebook. Skeptical? Check out the statistics on THIS infographic. The vast majority of Facebook users are beyond college age, and almost 20% are 45 and [...]
[...] See the Infographic here http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ [...]
[...] are probably more people in the giving demographic on Twitter or Facebook than you think. A quick look at these statistics from last year show that there are plenty of the older generation on social networks. Some 27% of Twitter users [...]
[...] are probably more people in the giving demographic on Twitter or Facebook than you think. A quick look at these statistics from last year show that there are plenty of the older generation on social networks. Some 27% of Twitter users [...]
[...] Who are my customers? Are they using social media? If you provide a product or service to a demographic that is less likely to use Twitter or Facebook, you might end up feeling like you’re yelling down a well! Do a quick survey of customers. Ask them if they’re on Twitter of Facebook. Think about how old they are, and where they live, are they men or women? All of these factors can impact how effective your social campaigns will be. Here’s a nice infographic on the demographic differences between Twitter and Facebook. [...]
[...] to a breakdown of social demographics by the http://www.digitalbuzzblog.com, women are 4 percent more likely to tweet than men. More than half of college students that have a [...]
[...] the world of Twitter expanding rapidly, especially among young people, many ethical issues arise. Take Emma Sullivan. When this young student tweeted a message about [...]
@SocialSkillz Maybe users have linked their facebook/ twitter account. Facebook updates automatically update twitter status and there’s no need to login to Twitter
[...] estimated 600 million users are of productive age, 18 years old or older. For Twitter, that statistic is even more encouraging: 96%. Women slightly outnumber men on Facebook, while men use Twitter a [...]
[...] This, my friends, is false. [...]
[...] Via@ | digitalbuzzblog.com [...]
[...] As of 2010, 76% of Twitter users were in college or a college grad, compared with only 50% of Facebook user’s according to DigitalBuzzBlog.com. [...]
[...] Here is a helpful infographic breakdown between Facebook and Twitter. [...]
[...] Фейсбуке больше — 40% против 25% Твиттера. По материалам http://www.digitalbuzzblog.com. AKPC_IDS += [...]