Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web.

Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content within the first 2 minutes, if each page view generated a second of attention we would see 90 years of attention daily, and a really interesting point is that cut and paste sharing can still be up to 10x more used than sharing tools.

Consider this when you next launch your social campaign!

Be Sociable, Share!

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