(4 votes, average: 4.50 out of 5)
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam.
It takes a simple notion of utilising Facebook “Like” buttons across all the products on the website, in order to mine the data, thus creating the world’s most “liked” showroom, where customers would gain specific social shopping discounts based on what the community currently thinks the most popular products from IKEA are… Another great little student piece!
Ikea definitely has the coolest showrooms offline and the offline experience is what makes it cool. This seems like it would take away the experience…
Mark
[...] Source: Digital Buzz Blog [...]
Clever, simple idea that understands the social aspects of shopping, which isn’t something that happens in store. Well done.
Hey,
Its the same idea from this year cannes shortlist!
http://www.canneslions.com/work/cyber/entry.cfm?entryid=24347&award=99
[...] Via: Digital Buzz This entry was posted in Digital Marketing by Duane Brown. Bookmark the [...]
[...] that is IKEA. They have created a concept surrounding the social shopping experience, known as ‘the worlds most liked showroom’. This is a virtual showroom of all the most ‘liked’ furniture that they offer. The furniture [...]
Ok, nice idea but did you notice the ‘most liked’ living room?
It looks like crap…
[...] Digital Buzz Wikio Wikio D’autres campagnes qui pourraient vous intéresser :Comment écrire un brief [...]
[...] http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/ [...]
Hey Ikea,
Cool Idea…
But Why should people trust displayed products are most liked?
[...] The World’s most liked showroom (by students) [...]