IKEA: The Time Travel Experiments

Tue, Aug 26, 2014
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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store…

The link of course, is that no matter what, you’ll always find your future bedroom and bathroom needs at IKEA, but I think this campaign is an experiment in itself, to see if a slightly longer form of story telling can work for them online? I’d love to hear your thoughts on this campaign?

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