IKEA: The Social Catalogue Campaign

Mon, Jan 13, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 3.83 out of 5)
19 Comments

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it.

Sure, we’ve seen things like this before, but I don’t remember seeing this exact ‘photograph and share’ from a physical catalogue before… Simple, smart, slightly direct way to get social networks seeing product. And there weren’t many prizes as incentives either…

Be Sociable, Share!
, , , , , ,

Posted by: