(7 votes, average: 3.71 out of 5)
Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers.
Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and explore products further. IKEA enlisted McCann-Erickson to refresh the catalogue, which is distributed to over 200 million worldwide customers. The app uses visual recognition technology to bring the pages to life. I love to see IKEA’s innovate and creative approach to it’s advertising and marketing. Is this the future for catalogues?
[...] Disclosure: IKEA Österreich ist ein Kunde von mir, der Katalog ist allerdings von McCann-Erickson entwickelt worden, und gefunden habe ich das ganze hier. [...]
catalogues certainly are evolving!
Scanning to unlock content to create a more engaging pre-purchase experience is the way of the future.
Check the Betts magazine (its been using this method for the past year)
http://itunes.apple.com/au/app/betts-mag/id463257267?mt=8
Bring on the couch-shop!
Looks good!
For the last couple of years Betts For Her has done a catalogue app with some pretty cool functionality. Has been in “What’s hot” in the App store for months.
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