IKEA: Multi-View Interactive Kitchen Stories

Mon, Apr 9, 2012
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I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so.

And again, they’ve created a new way for users to experience their kitchen solutions, with a Multi-View Interactive Story seen through the eyes of every character in the film, which each perspective being completely in-sync with the story, so it feels like you can navigate through the film in real time…

Not only is it beautifully done, but the results are outstanding, with 540,000+ kitchen solutions discovered through the video. Very nicely done by the guys at Instinct/BBDO Russia.

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