IKEA Launches Walk-in Fridge

Mon, Jan 11, 2010
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This caught my eye over at Blogilvy today and I couldn’t help but laugh my way back to those amazing Heineken Walk In Fridge Virals. But this time it looks like an IKEA bought walk in fridge and the only problem is trying to get it home! Loved the concept of creating an IKEA take home fridge, but they guys who created this could have done so much more with the idea, they needed to take it a lot further and hopefully they eventually do! Still a good laugh.

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